Landing & Conversion
Landing Page vs Full Website for Nairobi Businesses
You don't always need a 10-page website to start. For many Nairobi SMEs, one focused landing page converts better — but here's when each makes sense.
A landing page is a single page built around one action. A full site explains a whole business and supports many paths. Pick by intent, not ego.
When a landing page is enough
- One main service and one clear call to action
- Traffic from Maps, ads, social or a flyer — not organic search
- You need to launch fast and cheap
median landing-page conversion rate; top performers exceed 11%. Full-site pages typically convert 1–4%.
Unbounce conversion benchmarks.
When you need the full site
Multiple services, real proof to show, organic search to capture, or a need for serious credibility — that's a full site with a page per service, FAQs and structured data. One vague homepage can't do all of that well.
The hybrid path
Start with a fast landing page to get the phone ringing, then grow it into a full site as the business grows. Done right, the landing page becomes part of the site — nothing wasted.
Frequently asked
Will one page rank on Google?
A landing page converts well from ads and Maps but isn't built to rank for many terms. If organic search matters, you'll want service pages.
Can I upgrade later?
Yes — we build landing pages so they fold into a full site when you're ready.
Which is cheaper to run?
A lean landing page. Lower build cost, lower maintenance, faster to launch.
You don't always need a 10-page website to start. For many Nairobi SMEs, one focused landing page converts better — but here's when each makes sense.